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As part of their ongoing efforts to support sports in Kenya, Betika, the leading sports betting firm issued twenty National Super League teams with new football kits, balls, and nets ahead of the new season. This comes less than 2 months after Betika
hosted the first ever football awards ceremony for the second division league that saw over 11
category winners receiving awards and cash prices.
Betika are also the league’s title sponsors in a Kshs 94 million sponsorship deal that commenced in
- The partnership with FKF has directly impacted the clubs and improved the standards of the
game as the focus shifts to nurturing talent both at the grassroots and national level. This has helped
some of the teams to get promotion to the FKF Premier league and given the rest much needed
exposure to get sponsorship deals.
Speaking during the kit presentation at Camp Toyoyo, the firm’s Chief Executive Officer, Mr Nicholus
Mruttu said, “Last year, Betika directly sent 5 million by mobile money to 1,050 BNSL and KPL players
to support them and their families. We are happy that the president has finally opened the country
and we can go back to the game that we love. As Betika, we are happy to support our sporting youths
in any way that we can. We ensure that our kits are of high quality and the teams can use them for
training of main matches. We have also given them footballs and nets. We are happy to be setting the
pace for other like-minded corporate citizens to rise up to the challenge and support the community
by giving back to worthy causes. Congratulations to Mara Sugar, SS Assad and Naivas for joining the
second-tier division. This year, we hope that the games will be even more competitive”.
Mr. Mruttu also noted that the level of commitment in the training has improved as more teams have
joined the Kenya National Super League.
Speaking during the presentation FKF CEO, Barry Otieno said, “Under this sponsorship, each of the
20 competing teams get Ksh 750,000 per annum and in-kind provision of kits, balls, nets and other
sports equipment. Through the sponsorship, Betika is our sole and official grassroots football partner
with Ksh 45M going directly to financing grassroot football activities across the 47 counties.“`
