YOU GROW BY GROWING OTHERS. .
Jim Arthur Ratcliffe, sold his Fortune in 1998. He even mortgaged his only house that year.
When he was doing this, his mind was very clear. He wanted to use his profession to conquer the world. Jim, being a chemical scientist, created an opportunity in his mind that wanted a lot of capital to start.
He sold everything and even went into debts to raise the capital. That eventually happened in 1998. He founded INEOS, a petrochemical company.
Ever since, he has amassed a lot of wealth. He is now the richest man in Britain.
Just like the creativity that he used to form INEOS in 1998, Jim wanted his business to go global. He yet again had genius master plan. He had to use people who had conquered the world. That is how he narrowed down to the legendary Kenyan marathoner Eliud Kipchoge.
You see, under harsh conditions, with no assistance, Eliud Kipchoge had already almost broken the 2 Hour marathon barrier. At 2.00.25, he was 26 seconds shy.
In Jim’s mind, all he wanted is to assist Eliud enter into the Guinness World books of record and then his brand of INEOS will become a global brand.
He designed a race, sponsored it, not to look like a competition, but a marathon. With the pace setters and the lacer car, Eluid Knew where he was to be at what time during the race. He mastered his steps with the green lacer that was indicated by the car.
To make sure the pacesetters dont let Eliud down, Jim took world record holders in Middle races and placed them at the interval of some Kilometres so that they have to exchange, to avoid fatigue for them. The target was 1.59.59, but Eliud got 1.59.40.
I actually concluded that with the 19 seconds he gained were covered at the final stretch, when the car and the pacesetters cleared the way for Eliud to make the last stretch to the finish line. Otherwise, Eliud with the car and pacesetters, could have finished the race at 1.59.59. That was well calculated. The race was as scientific as it was mathematical.
As Eliud enters into the Guinness World books of record, INEOS( a petrochemical company), enters along with him and his brand is now truly global!
