Across various social media conversations, it is rumoured that ladies find Arimi\u2019s jelly a necessity and as such a number carry it in their handbags. Additionally, Arimi\u2019s can be used to prevent diaper rash in infants.
And for young Kenyan men, the conversation about this \u2018mafuta ya kukamua ng\u2019ombe\u2019 would rather be avoided for a reason well known to you and I…no monkey business🤣🤣🤣🤣<\/p>\n\n\n\n
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The brand was founded by Hanish Shah in 1983. Shah is a Kenyan man of Indian descent and prior to venturing into manufacturing, he operated a boutique.
However, the former Oshwal Academy student got the idea of petroleum jelly manufacturing through his experience with unnamed German companies.
Arimi\u2019s was initially produced to target dairy farmers in Meru. In fact the name Arimi means a farmer in the local Meru dialect.<\/p>\n\n\n\n
By 1985, Arimi\u2019s success in the market prompted Shah to relocate the company to Nairobi in a move that was aimed at tapping into a wider market. Eventually, the brand started distributing its product to the vast Kenyan market. Currently, Arimi\u2019s is produced by Tri-Clover Industries with Hanish Shah being the managing director.<\/p>\n\n\n\n
Factors Behind Success of Arimi\u2019s<\/strong><\/p>\n\n\n\n In the 2000\u2019s more companies began producing milking jelly touted as having antiseptic ingredients which could heal and prevent mastitis in cows\u2019 udders. For over 38 years, Arimi\u2019s milking jelly has been a common product in thousands of households in Kenya. Despite being manufactured for the dairy industry, the brand found another purpose; Kenyans started using it to keep their skin moist and to prevent dry lips. Across various social media conversations, it is rumoured that ladies find …<\/p>\n","protected":false},"author":6,"featured_media":14508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/14505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14505"}],"version-history":[{"count":1,"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/14505\/revisions"}],"predecessor-version":[{"id":14507,"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/14505\/revisions\/14507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=\/wp\/v2\/media\/14508"}],"wp:attachment":[{"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodmorningkenya.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
However, Arimi\u2019s which contains only 2 ingredients; petrolatum and colour still managed to remain afloat due to the affordability of their products. Additionally, the other milking jelly brands have strong smells that make it impossible for any human being to contemplate applying on the skin. This meant that Arimi\u2019s which according to Shah is safe for the human skin and therefore has no side effects has a wider market advantage<\/p>\n","protected":false},"excerpt":{"rendered":"